| Deliver and measure the effectiveness of ads• Google uses and data to:• | Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse• For more information and source, |
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| For more information and source, | Improve the quality of our services and develop new ones• Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests |
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