| A site with a higher score shows higher audience overlap than a site with lower score | If competitors are gaining traffic from the keyword, this may be a good investment opportunity |
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| The score is based on the popularity of the keyword, and how well competitors rank for it | The competitors list can be found next to the search input field above |
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| The score ranges from 1 least traffic to 100 most traffic | The score ranges from 1 least relevant to 100 most relevant |
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| Buyer Keywords These keywords include certain phrases commonly associated with purchases | Search Traffic The percentage of organic search referrals to this site |
Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience.