| Lux beginnings Advertising History [ ] Lux Soap was introduced to America in 1925 by the Lever Brothers | The use of endorsements by Hollywood starlets was a tremendous success for both Lux Soap, the actresses, and the studios |
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| It received 414 endorsements in return, leading them to claim that 9 out of 10 stars in Hollywood use Lux Soap | com and its affiliates hereby expressly disclaim any warranty, express or implied, and liability whatsoever for any loss howsoever arising from or in reliance upon any auto-translated information or caused by any technical error of the language-translation tool |
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30| In the 1940s Lever Brothers began mass advertising for Lux, introducing their product as a soap associated with glamour and intelligence, and began using existing advertisements of international celebrities endorsing their products | It is marketed in Brazil, Pakistan, China, Bangladesh, and South Africa, and sells soap bars in India, Pakistan, Brazil, Saudi Arabia, Bangladesh, Thailand, and Vietnam |
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| It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable | Lux sponsored an award show "Lux Sound of Women" about female musicians |
1990s — early 2000s [ ] In the 1990s, Lux used stars such as, Brazil's and.
7| As the focus of advertising shifted from the use of Hollywood starlets to a focus on everyday women, Lux Soap declined in sales and was removed from the shelves in the 1990s | Lux Romancing the brand 1960s [ ] Brand spokeswomen included , , , , , , , , and |
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| Lux Soap was often advertised with exotic drawings and associated with sophistication and luxury primarily aimed towards women | Your MyCLUB points will be transferred to your SHARE account in the next few hours, but you start earning immediately! Lux Soap's Hollywood campaign along with its many other advertising efforts, would assist Lux Soap in becoming a worldwide leader in soap sales |
Lux soap is still sold as a beauty product in Africa today.