Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites | Rivalry with Coca-Cola Main article: According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market |
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The theory has been advanced that , as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge | The original recipe also included sugar and vanilla |
Mack realized that blacks were an untapped and that Pepsi stood to gain market share by targeting its advertising directly towards them.
20Pepsi did not sell soft drinks in Israel until 1991 | |
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Megargel bought the Pepsi trademark |
This was reflected in Russian author Victor Pelevin's book "".
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